Now, traffic jams can be your best friend!
School bus ads generate quick recall to help businesses establish brand awareness. It also reaches both vehicle and pedestrian traffic — exposing the message to potential customers.
School bus advertising provides an effective and affordable way to market to a captive audience.
Billboards don’t move. One billboard on a major highway runs $8,000+ per month. Your school bus ads will travel those same highways at 3% of that cost!
Radio advertisements are boring, listeners change the channel to listen to iPods and CDs. You can’t fast forward through school bus ads. They are in your face!
Less and less people are reading magazines and newspapers than ever before.
Phonebooks are becoming outdated.
TV ads = Expensive!
School bus ads allow your message to reach 1,000 viewers for just 34¢. The page can’t be turned, the channel can’t be changed. These ads are in your face!
Available Markets:
- Dallas County Schools (1700 buses)
- Dallas ISD
- Irving ISD
- Richardson ISD
- Carrollton/Farmers Branch ISD
- Coppell ISD
- DeSoto ISD
- Aledo ISD
- Highland Park ISD
- Lancaster ISD
- Dekalb ISD
- Hooks ISD
- Hubbard ISD
- La Marque ISD
- Leary ISD
- Liberty-Eylau ISD
- Malta ISD
- Maud ISD
- New Boston ISD
- Pearland ISD
- Pleasant Grove ISD
- Red Lick ISD
- Redwater ISD
- Santa Fe ISD
- Simms ISD
- Texarkana ISD
Benefits:
Greater Value – School bus advertising provides a CPM rate of around 34¢ – more affordable than TV, radio, newspaper, phone book and billboards. CPM rates measure the cost per thousand impressions.
Unique – These ads will grab attention and stimulate interest. School bus ads build brand recognition and quick recall bringing your message to new customers!
Consistent – These ads travel consistent routes at peak times each day! Your ads will receive over 35,000 impressions per day, over 700,000 per month.
Mobile – Where better to be than on the road, day after day, where the people are? Your ads are seen at the best time when viewers are ready to respond!
Give Back to Schools– The majority of your advertising dollars go back to local schools!
This could be your sole advertising program or a wonderful addition to your current program.
Interesting Facts
- 74% of all motorists are positively influenced by companies and products advertised on trucks.
- 93% of all drivers notice a least one side of any truck within their vision.
- Mobile billboards create 200% increase in awareness of products or services.
- By advertising on your car, you can generate over 600 visual impressions for every mile driven.
- The average delivery vehicle makes 16 million visual impressions in a single year.